Everything I’m learning while building Yellow — a company for women in perimenopause and menopause. The product, the science, the market, the wins, the misses. Written as it happens.
1. “How do you ensure you’re clinically accurate? With the HRT companion app and all things at Yellow.” Today, none of our tools and apps prescribe medication. Even with something like HRT, it is only compliance and adherence. However, we know there’s a lot of nuance. In the vocabulary we choose, the journey we take […]
Dr Carla DiGirolamo, a physician-scientist consulting for women’s hormone health and menopause, tells us HRT can take 2 to 3 months to fully work. Some people feel relief in weeks. Others take longer to equilibrate. But the first few weeks and months are most important. The time from when you start your treatment to the […]
Dr Milie Nwoye said this to me and Aarya on a call last week. She runs a women-focused longevity clinic in Brussels. And she wasn’t talking about hormones. She gave the two of us a lens we haven’t thought of before. For most women, the first half of life is spent looking outward. Building a […]
A small but significant detail on our app exists only because we’re constantly talking to doctors who treat women in menopause! For our HRT companion app, Aarya Badhe and I made the “obvious” decision to have women pick “top” 5 symptoms. Because we did not want to overload them. No choice fatigue. Until Dr Carla […]
43. Athlete. Been training for over 5 years. Suddenly can’t get out of bed anymore. Where does she go? I’ve been meeting gynaecologists in Bombay. Specifically ones who work with women in their midlife. To understand what women go through. And what kind of care they get. I knew that access to care, specifically doctors […]
“Why does everybody who is not in the field of medicine want to get into menopause? Are you really going to be able to change things?” I think building and learning in public also means sharing the tough / weird / embarrassing bits. This one falls in that category. I’ve been talking to gynaes around […]