Three questions we get asked most at Yellow for Menopause

1. “How do you ensure you’re clinically accurate? With the HRT companion app and all things at Yellow.”

Today, none of our tools and apps prescribe medication. Even with something like HRT, it is only compliance and adherence.

However, we know there’s a lot of nuance. In the vocabulary we choose, the journey we take women through, and the outcome they get.

For that, we’re actively working on building a clinical advisory board. Reaching out to doctors who work with women in peri and menopause. And getting their sign-off on all that we do.

In fact, if you know someone who works with women in the US, help us get in touch? Anyone who would be open to help us as we’re just starting out!

2. “How will you vet the practitioners on your platform at scale?”

My easy, short answer is — we’d handle it when we get to scale. It would be a good problem to have!

But, but, for now — we’re personally reviewing applications. And we’re crowdsourcing the list, so it’s all going to be peer-approved.

3. “What’s your priority? What’s your goal with each thing you ship? What are you tracking?”

Ana Kapur was the first one to ask me this. Been living in my head rent-free.

Our priority is to talk to as many women as we can. Each thing we ship enables us to do that. They’re not just early supporters. But they help us understand what they’re going through. And thus, what to build.

What we’re tracking. Same thing. Our metric is — how many women we get to talk to with each thing we ship. What questions they ask. What they find most useful. What is most frustrating. Everything!

While each person’s experience is different, talking to over 50 women has also shown us some patterns. That we go back to often.

I’m learning and building Yellow in public. As we figure what it takes to help women live their best 30s, 40s, and 50s.